Tuesday, March 2, 2010

START TO FINISH







Last December we were asked to produce an image of a one show pencil embedded in rock looking as if it was being mined from a cave wall. The image was used to promote ADCD's annual presentation of The One Show. This sounded like a lot of fun to create a real looking rock wall. So with a little thought we came up with an approach that seemed like it would work. We started with placing the pencil on a flat board and surrounding it with expanding foam insulation. To make sure we could get the pencil out when we were done it was covered in vaseline, it was not mine and I did not want to destroy it. Once we had the base form it was a matter of carefully cutting away the foam to give the appearance of tool marks on the rock. This exposed the open cell structure of the foam. This surface would not hold paint well or color washes and close up looked horrible. So we covered the majority of the surface with modeling plaster. The plaster filled voids and made the surface look more organic. After this dried we applied a variety of color washes to give the rock subtle undertones. Another wash of black gave the rock the appearance we wanted. Then it was just a matter of lighting the rock. We needed to add layers of light to bring out the texture of the rock and create a path for the viewers eye to follow. A total of four lights were used on this shot, most all at very low angles to enhance the texture. We also placed about a dozen cards to further sculpt the light. Then it was just a matter of turning the files over to Andrew Webb with Serious Retouching so he could apply some of his post stylings. Many thanks to James Pelz for inviting us to work on this project and for his great direction. Always fun to be challenged by a project.

Thursday, February 11, 2010

MILLER LITE SHOOT XL

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We produced a two day shoot for Miller Lite and Integer a couple of weeks ago and it could not have gone smoother, thanks to an awesome cast and crew of approximately thirty people. Day one was the largest in scale of the two shots. We had three vehicles, five principal talent, seven or so extras, a whole bunch of props and some food on the grills. My crew hung and rigged fourteen strobe heads, several silks and over 700 square feet of background. The only place in town that could possibly accommodate our needs was Stage 1 over at LSI. Our set was pretty large but it only took up about half of the available 16000 square feet, left us plenty of room for a little football. Now I like it when the room is cold enough to hang meat but fifty five degrees was a little too cold for our clients that flew in from Texas. We did our best to make everyone comfortable but little space heaters did not do much in that size of space, sorry guys. I think we made up for it on day two though. It was an absolute pleasure to work with such a fantastic team of professionals. So, many thanks to everyone involved in this production.

Thursday, February 4, 2010

THE NEW PHONE BOOKS ARE HERE!






I finally am someone thanks to the fantastic efforts of Jay Roth and James Pelz. This duo took on the task of coming up with a new business card for David Pahl Photography. It was almost a year ago that we started talking about it and I finally got these printed just before Christmas. We printed four different backs that each have their own little story. This was all Jay's doing. I told him I wanted a card with copy on it and I like humor. So he came up with a take off on Mad-Libs and gave them a little David Pahl style. James pushed the idea even further coming up with a beautiful design that was very graphic and clean as well as a kick ass new logo. No longer do I have to hang my head low when I meet someone and they say do you have a business card. I can proudly hand them this Cadillac of a card. In all fairness the slow progress of the card was completely due to my indecision and when I consider that I did not have a card for nearly six years ten months was pretty quick. I owe Jay and James a great deal. So thanks guys! Big thanks to Rob a Foils and Dies for the fantastic print job!

Wednesday, February 3, 2010

Miller Lite Houston Rodeo


About two weeks after the Coors and Co shoot last August we produced our first shoot for Miller Lite. We had the pleasure of working with a great creative team from The Integer Group comprised of ACD Wade Campbell and AD Brad Ives. If we are lucky this will just be the first of many more to come.

Tuesday, December 1, 2009

COORS & CO








Had the pleasure of working with a great client and agency back in August when we shot some of the lifestyle work for the 2009/10 Coors and Co catalog. We had one day to produce a dozen shots and a crew of about fifteen people made it all possible. Many thanks to Michael Emmerson and Rob Godby of Integer.These are a few of my favorites.

Wednesday, September 23, 2009

ALMOST FOUR MONTHS, THAT'S TOO LONG!




After an almost four month hiatus from the blog we are back. It has been an amazingly busy past few months and I hope to be posting some of that client work on the blog soon. Right now I wanted to share some selects from a shoot we did back in May. Our talent, Ashley, was provided by Donna Baldwin Talent and Hair, Makeup and Wardrobe were courtesy of Jennifer Samuel. These shots were something fun we thru together at the last minute. We were working on another installment of the lego project and decided to shoot something a little more fashionable since we had such a talented crew in place.

Wednesday, June 3, 2009

CHASE JARVIS & ADCD JUNE 12th, #3

Friday June 12th Chase will be in town to share a bit of his creative insight and humor with us. I hope that everyone can make it. You can find out the details here